Introducing a bold new look
Role
Brand Designer
Services
Branding, Campaign Work, Design, Production, Illustration
In 2017, I had the pleasure of being part of the core creative team that worked with Design Studio on Deliveroo’s full rebrand. Our in-house studio launched a bold new campaign to show off the new identity and personality in all our markets.
With bold photography and a new set of brand guidelines, I was tasked with designing the OOH advertising for the regional UK campaign. In contrast to the London market’s campaign, which used the tagline ‘Only Awesome Food,’ the regional UK designs used the more educational tag ‘Awesome Food, Delivered.’
Before we started shooting our macro-photos for our brand campaign, I reworked Deliveroo’s restaurant sales booklet, a direct way for the restaurant sales team to communicate with potential new partners while showing off Deliveroo’s bold new look.
Educational and inspiring, the booklet features food, Deliveroo riders, and spotlights several major restaurants that were partnered exclusively with Deliveroo. Using bright new photography and colourful, streamlined layouts, I aimed to show both the fun and simplicity of the new Deliveroo brand.
