Fresh new brands for Deliveroo customers
Role
Brand Designer
Services
Branding, Design, Illustration
Knead Neapolitan Pizza
This project was developed in partnership with the Deliveroo Editions team, which aimed to introduce innovative restaurant brands into exclusive Deliveroo kitchens.
As part of this initiative, I was responsible for crafting a unique and compelling brand identity that would resonate with customers while reflecting the authenticity of Knead’s Neapolitan roots.
The concept for Knead centred on traditional Neapolitan pizza, emphasizing the artistry of the process and the quality of ingredients. To bring this to life visually, I designed a minimalist yet distinctive wordmark that conveyed simplicity and craftsmanship. The packaging played a crucial role in reinforcing the brand story—through custom illustrations, it mapped out the intricate steps of pizza-making. The overall design balances heritage with a contemporary aesthetic, ensuring it stands out in a crowded food delivery space while maintaining an air of authenticity.
Role
Brand Designer
Services
Branding, Design, Illustration
Peach’s Fried Chicken Sandwiches
In another project with the Deliveroo Editions team, I was tasked with creating a visually compelling brand identity that would resonate with customers and enhance the overall experience.
For Peach’s, I focused on bringing the brand to life through thoughtfully designed packaging, drawing inspiration from mid-century American design aesthetics. I incorporated bold, punchy patterns and a warm, nostalgic colour palette to evoke the classic diners and roadside eateries that define American comfort food culture. The typography balanced retro charm with a modern edge, ensuring strong brand recall while feeling contemporary and playful.
