2024 saw Paired launching its largest integrated online campaign, centred around its biggest seasonal holiday—Valentine’s Day. As a brand, it was important for us to take a stance and bring a message to the biggest day of the year for couples. We also surveyed 2000 people to gain insights into how couples feel about Valentines and discovered that less than 1% believed 14th February to be the most important day for their relationship.

Part aspirational, part educational, this campaign leaned into the idea of ‘practising love everyday’ to leverage the Paired app for meaningful connection and conversation. Utilising integrated messaging and visuals over organic social media, CRM, and paid ads, this campaign was a huge success and smashed our goals.