Expanding the Deliveroo world
Role
Brand Designer
Services
Branding, Campaign Work, Brand Design, Production, Illustration
Deliveroo Holiday Campaign
For Deliveroo’s holiday marketing campaign, I was tasked with creating a strong narrative and expanding our illustration language to create a system of illustrations and visuals to flex across our various marketing activities. It was important that I kept the Deliveroo humour intact while conveying the exuberance and celebration of the season.
The assets and system I created flexed across the app and website and were used across marketing on Christmas cards, advent calendars, email, and social media posts.
Role
Brand Designer
Services
Branding, Campaign Work, Brand Design, Production, Illustration
Deliveroo X London Pride
Inclusivity and community are the heart of the Deliveroo brand, and I was tasked with pulling together a mini-brand refresh to turn the Deliveroo brand into ‘Deloveroo’ for the London Pride parade.
I was in charge of designing assets for the parade, which included a massive flag that Deliveroo employees carried, as well as t-shirts and fun accessories such as temporary tattoos.
Role
Brand Designer
Services
Branding, Campaign Work, Brand Design, Production, Illustration
Deliveroo Onboarding Kit
We wanted new employees at Deliveroo to have an amazing onboarding experience, so I was tasked with designing the merchandise for new employees at Deliveroo. Not wanting to take a traditional route of the same thing for everyone, I worked with copywriter James Andrew to create a distinct set of four ‘food personalities’ that new starters would be sorted into with a fun Buzzfeed-style quiz.
Each personality had its own set of merchandise that was meant to start fun talking points between new employees and create a sense of belonging among the whole business.
